Welcome to the world of SWOON Jewellery! We are proudly South African.

Discover your NEW favourite pieces with our secure and seamless online shopping experience.

EXPLORE OUR COLLECTIONS

ABOUT US

Founded by Guy, Tiphanie and Duncan in Durban, South Africa, with over 50 years of combined experience in the luxury watch and jewellery industry - NWJ, Authur Kaplan & Worlds Finest Watches. SWOON brings a fresh perspective to the world of jewellery.

KIND WORDS FROM CUSTOMERS

"I just bought a gold pendant, seamless transaction, delivery by Courier Guy the next day, and really special packaging. Very impressed. Well done Swoon!" - Janet Canning

COOL SAVINGS - HOT DEALS: UP TO 50% OFF!

LOVE & ENGAGEMENT

Happily ever after..

Whether you're searching for the perfect engagement ring to propose with or treating your loved one to a new favourite piece, SWOON is here to make your jewellery dreams come true. Experience the joy of wearing jewellery that truly speaks to the heart and leaves you feeling utterly SWOON WORTHY!

Shop NOW

We love seeing our jewellery out in the world and worn by you. Follow us and make sure to tag us all your swoonworthy images!

#SWOONwornbyyou